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The NBA announces an ‘interactive fan experience’ to debut in Warsaw later this year

Home » NBA » The NBA announces an ‘interactive fan experience’ to debut in Warsaw later this year

The NBA is introducing a fan experience, which will debut in Warsaw in October 2021.

Partnering with Expand Trading Company, a leading entertainment agency, the NBA is taking ‘The NBA Exhibition’ on a tour of Central and Eastern Europe. Starting in Poland, details of the rest schedule will be released at a later date.

The history, lifestyle and culture of the National Basketball Association are the focus of this venture. It is described as a ‘multi-sensory’ experience for visitors. Across 20 themed sections, ticket buyers can experience a comprehensive walk through of the league, combining past greats with the modern stars.

‘The NBA Exhibition’ will open Friday, Oct. 8, at Centrum Praskie-Koneser in Warsaw. It is running until the end of January 2022, and tickets can be bought here.

From photos with the iconic Larry O’Brien trophy to playing on the latest offering from NBA 2K, NBA fans will have plenty to keep them entertained. There will also be virtual reality experiences and numerous pieces of NBA memorabilia.


When arriving at the Exhibition, fans can take part in several activities, including a vertical jump and a slam dunk photo opportunity.

David Watts, NBA Senior Director, New Business Development and Global Partnerships, Europe and Middle East, said, “Fans across Europe are in for a real treat in what is a truly authentic and fully immersive NBA experience that celebrates the league’s players, teams, history and culture.”

The NBA is heading into its 75th anniversary season. While following the sport from Europe can means lots of late nights, The NBA Exhibition will is a welcome arrival for fans on this side of the pond. Interest is bound to be high across the continent – we will bring more information on future dates and locations when they are announced.

In the meantime, for those new to the league, check out our guide on how to choose an NBA team to support. More information on the event can be found at their official website.

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